9 photos · tap to enlargeBYD showroom, Jeddah
A 360° installation: a ring of double-sided transparent LED about 60 m long and 3 m high runs all the way around the round glass showroom, more than 300 m² of screen counting both faces, so content faces the street outside and the visitors inside at the same time, while the cars stay visible through the glass. The photos show both faces: the street side at night, and the inner side greeting visitors with 'Welcome to BYD'. Screens were also built into the motorized sliding glass entrance doors, engineered for constant door movement and synchronized with the door sensors.
- Location
- Jeddah, Saudi Arabia
- Product
- P6.25 double-sided transparent LED, 360° ring about 60 m long × 3 m high, over 300 m² of screen in total, plus the motorized sliding doors
- Completed
- Oct 2024
